The View From A Broad
Hi welcome to The View From A Broad. I'm Teresa Norton and this podcast dives into my past, revisiting columns I wrote for the South China Morning Post between 1993 and 2000 during my 40 years living in Hong Kong.
These often funny, sometimes tender, occasionally provocative musings cover everything from marriage and working motherhood, to national identity and global events. As a weekly columnist I aimed to capture the quirks of human interactions, carve up a few sacred cows and tell it like it is... but did I? In the 30 years since those columns were written much has changed and... so have I.
In each episode I read a column and talk to a guest about how the piece stands up today - what still rings true and what feels out of sync with today’s world. They then share a true story from their past that's been unearthed by something in the column.
The result is an engaging and honest conversation about the evolution of social norms, culture and humor, re-examining the past through the lens of today’s values.
By looking back with compassion and curiosity, my hope is that The View From A Broad encourages reflection on how our perspectives have changed... or not... and why.
The View From A Broad
Ghost of a Chance to Go Green | Teresa talks to Chris Kyme
This episode begins with a column Teresa wrote in 1999 in response to a proposed campaign to reduce the pollution from "smoky vehicles" that she felt didn't go far enough...so she wrote a tv spot designed to "scare the poop" out of offenders and pedestrians alike.
Adman Chris Kyme joins Teresa to unpack the column, the challenges of public behavior campaigns, the evolution of advertising in Hong Kong and the importance of combining "the idea" with "strategy".
Chris shares his story of creating a beautiful campaign for milk...and what soured it, along with a bright idea for Teresa's podcast.
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